Can Viralyze Send Unlimited DMs?

Yes, Viralyze sends unlimited Instagram Auto-DMs. Unlimited is included on both plans, Starter at ₹199 a month and Pro at ₹1,199 a month, and pricing is flat, so your bill does not change when a reel gets 300 comments or 30,000. The only rule that caps anything is Meta's: one private reply per comment, within 7 days of that comment, and the app follows it automatically.

That rule is worth understanding, because "unlimited" and "one per comment" are both true at the same time.

What does unlimited actually mean here?

It means there is no monthly DM quota and no charge per contact. Every comment that matches your keyword gets a DM, whether that is the fifth comment of the day or the five-thousandth.

Compare that with tools priced per contact, where a viral reel can push you into a higher tier the same week it brings you customers. Viralyze's flat pricing was built to avoid exactly that.

Is there any limit set by Instagram?

Yes, one. Instagram allows a single private reply to each comment, and that reply must be sent within 7 days of the comment. Viralyze sends exactly one DM per matching comment and never attempts a second.

So if someone comments "PRICE" twice on the same reel, they get a DM for each comment, but a single comment can never produce two DMs. And a comment from eight days ago cannot be replied to privately at all, which is why automations trigger in about a second rather than in batches.

What happens when a reel goes viral?

The automation keeps up. Because sending is handled on the server side through the official API, DMs go out as comments arrive, while you are shooting, sleeping or on a flight.

Here is an example. A Hyderabad spice brand posts a reel of a biryani masala and sets the keywords "RECIPE" and "ORDER". "RECIPE" sends a PDF with open tracking; "ORDER" sends the product checkout page. Over a weekend the reel collects 4,200 keyword comments. The per-automation funnel shows 4,200 comments, how many matched, how many were delivered, how many clicked and how many bought, with no tier change and no extra bill.

Does the follow-gate reduce the number of DMs?

Not the number, only the order. With the follow-gate on, a commenter who does not follow you is asked to follow first, with up to three polite nudges, and then receives the link. People who already follow get the link straight away.

Every matching comment is still answered; the gate just adds a step for non-followers.

Are there ways to limit DMs on purpose?

Yes, and sometimes you want to. Each automation can auto-pause:

1. After a set number of DMs, for example the first 200 people who comment "EARLYBIRD". 2. After a set number of days. 3. On a specific date, such as the day a workshop closes for registration.

Automations show as Scheduled, Live, Paused or Needs attention, so you can see at a glance which are still sending.

Frequently asked questions

**Does Pro send more DMs than Starter?** No. Both plans include unlimited Auto-DMs. Pro adds AI replies, priority support, early access and the upcoming WhatsApp chatbot.

**Can Viralyze DM people who did not comment?** No. Under Meta's rules, Auto-DMs reply only to a comment or a story reply. There is no cold outreach to your follower list.

**Will a huge comment spike slow the DMs down?** DMs are sent as comments arrive through the official API, in about a second each, without a queue that you have to manage.

Start a 7-day free trial of Viralyze, no card needed, and let your next busy reel answer every comment for you.