7, 30 and 90-Day Analytics: Reading Your Instagram Numbers Properly

Seven days is for judging a post, 30 days is for judging a month of posting, and 90 days is for judging the business. Viralyze gives you all three ranges on its home screen for DMs sent, link clicks, follower growth and revenue, and the trick is to stop using the wrong range for the decision in front of you.

Most creators check numbers daily, panic at a slow Tuesday, and never zoom out. This article sets out a simple habit for each range.

What is the 7-day view actually for?

The 7-day range answers one question: did the content I posted this week trigger action? Look at DMs sent first, because that number responds within hours of a reel going up.

A tarot reader posts three reels a week with the keyword "READING". On the 7-day view she sees 180 DMs and 95 link clicks to her booking page. That tells her this week's hooks worked. It does not tell her whether her business is growing, because one viral reel can swing a week either way.

Use 7 days to pick next week's content, nothing bigger.

Why does 30 days give a fairer picture?

Thirty days smooths out the single viral reel and the single flat week. If DMs sent over 30 days are higher than the previous 30, your content mix is improving, regardless of what any one reel did.

The 30-day range is also where the follow-gate decision belongs. Compare follower growth across a month in which you gated your freebie automations with a month you did not. A week is too noisy to settle that.

It is the right range for pricing decisions too. If 30-day revenue is steady but link clicks rose, your checkout is converting worse, and that is worth fixing before you post more.

When should I switch to 90 days?

Switch to 90 days when you are deciding something structural: whether to raise prices, add a second service to the booking menu, or move from Starter to Pro. Three months of revenue and follower growth is a trend; three weeks is a mood.

A home tutor who sees 90-day revenue climbing while DMs sent are flat has a clear signal: the same number of leads is spending more, so the offer is maturing. He can add a premium add-on, such as an exam-week package, without needing more reach first.

How do I run a weekly, monthly and quarterly review?

Keep it light:

1. Every Monday, open the 7-day view, note DMs sent and the top reel, and plan the week's posts around that format. 2. On the first of the month, open the 30-day view, compare the four metrics with the previous month, and change one thing: a keyword, a DM, a price. 3. Every quarter, open the 90-day view and ask whether the business is bigger than it was. Adjust the plan or the service menu accordingly.

Each review takes a few minutes because the range selector applies to all four tiles at once, so you are always comparing the same period.

Does the per-automation funnel also use these ranges?

The home screen ranges are the summary; the per-automation funnel shows comments, matched, delivered, clicked and signed up so you can see where a specific keyword is losing people. Pair the two. When the 30-day link clicks dip, open the funnel for your busiest automation and check whether delivered dropped (a trigger problem) or clicked dropped (a message problem).

Contacts build up over the same period with source tags, so the 90-day view plus a CSV export gives you a quarterly record you can keep.

Frequently asked questions

**Why do my 7-day numbers look so different from Instagram Insights?** Viralyze counts DMs, clicks and revenue driven by your automations and pages, while Insights measures reach and engagement. They answer different questions.

**Can I compare two custom date ranges?** The home screen offers 7, 30 and 90-day ranges; for anything custom, export contacts to CSV and filter by date.

**Does follower growth include followers gained from the follow-gate specifically?** The home screen shows total follower growth for the period; use the per-automation funnel on gated automations to judge the gate's effect.

Watch a full week of numbers fill in on the 7-day free trial of Viralyze, no card needed.